This submenu item is a useful way to sort and organize your products. You can add/edit/remove categories and subcategories. To add new category please click "Add New" button.
Each category has it's own "Title", "URL", "Image" and "Parent Category".
You can set "Short Description" and "Description" with the appropriate fields.
Store Categories Seo Settings
Also there are available such SEO settings as "Meta Keywords" and "Meta Description" to improve the position of your products in search results.